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Mistakes Men Make

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Men, pay attention. This is one of those important life's lessons.

  • Women LOVE beautiful jewelry.
  • Women NEVER have enough jewelry.
  • Women are THRILLED by a gift of beautiful jewelry, and gift wrap it!

If you miss a birthday or anniversery or Valantine's day because you didn't look ahead and order in time, you're really blowing it.

" Flowers and candy are okay, but NOTHING opens a woman's heart like a surprise jewelry gift. "    - Anna

" Guys, listen to me. A necklace is a can't miss present for any woman, even your mother! "    - Heather

" Why don't men understand that a woman needs a gift every month, just to say 'I Love You' "    - Natalie

" My brother once bought me the prettiest earrings. I was blown away.
I did his homework for him for the rest of the year. "
   - Julie

What really strikes fear into men's hearts is trying to buy a gift for a spouse or a girlfriend. What does she like? What does she need? What's her size? Will this gift really knock her out?

Left to our own devices, we men too often come home with "safe" gifts - flowers, chocolates, fashion, items for the house - that require little or no knowledge of what she really desires.

mistake #1: Not asking for help

It's no secret that we hate asking for directions. Most men would rather drive around in circles for hours rather than stop and ask someone how to get somewhere. It's hard to tell if this is some biological imperative imprinted into our genes, or a behavioral thing impressed upon us almost from the time of birth. Maybe a combination of both. But the fact remains that, if you're a guy, you're supposed to be in charge: a leader, a navigator, an expert at map reading, with an innate sense of direction. Woe to the traitor that breaks this code.

Well let's face it... This "predisposition" can be very dangerous when trying to buy a jewelry gift for a girlfriend, daughter or wife. It is necessary to seek help in these cases. The first thing you need to do is help yourself by doing some research... Pay attention to the jewelry she wears now. Pay attention to the clothes she wears most often, and make sure you pick jewelry that matches and complements them. Finally, go snooping in her jewelry box, and look at what's in there that she has but doesn't wear. Look for items that are missing a piece - does she have a ring and necklace in a particular gemstone, but no earrings to match?

mistake #2: Not choosing the right retailer

Regardless of where dad bought mom's engagement ring, a larger jeweler is often the best bet. They buy in volume, and so get better pricing. They have multiple locations, so even if you move, change jobs, etc, itís no problem. They have a solid, clear return/refund policy. They have a complete quality control policy. Finally, they are established companies that are going to be there to serve you for the long haul.

mistake #3: Not buying jewelry because it's "too expensive"

Jewelry is the gift a man can never go wrong with. After all, it's beautiful, valuable, romantic, lasting, versatile (the same piece can be appropriate for many different outfits and occasions), and the ultimate symbol of love.

Flowers Aren't Forever... If you follow these simple rules, your gift-giving experience will be greatly rewarding. It is a pleasure to see a loved one's face light up when receiving that little box. It's even better to see her face light up again 10 years from now when she remembers the trouble you went to (sure, let her believe it was a hassle...) to get that special something.

Buying jewelry as a gift for your wife, girlfriend or significant other is one of the most thoughtful, meaningful and romantic gestures you can ever make. Few items can express your lasting love and devotion like a special ring, necklace, bracelet or pair of earrings. Jewelry's magic, mystique and enduring appeal make it a natural gift for special occasions and milestone events in her life.

After all, great things come in small packages.

Common mistakes women make buying jewelry

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